Proudly Zimbabwean · Made in Harare

Taste the quality,
love the value.

Sugar Beans →

White Rice →

Super Refined Maize Meal →

Popcorn →

Iodised Salt →

Rice
Maize meal
Sugar beans
Salt
Popcorn

Carefully processed in Harare and packed with the goodness your family deserves.

Explore our products Our story

Our story

From farm to family table.

Golden rice stalks beside a bowl of freshly harvested rice — 01 · The farm Quality grain, carefully sourced.

A sealed pack of Value Max white rice — Packed in Harare

02 · The table Good food, shared together.

We take the best of Zimbabwe's harvest and turn it into honest, everyday food — cleaned, milled, graded and packed with care in Harare, so every meal you serve carries real quality and real value.

Discover our story

10

Quality products

4

Food families

5

Rice varieties

100%

Commitment to value

The Value Max journey

Five steps from the field to your plate.

01

Field

Sourced with care

We partner with growers and trusted suppliers to secure quality grain, maize and beans.

02

Silo

Stored to stay fresh

Raw produce is held in clean, controlled storage that protects its quality.

03

Factory

Processed in Harare

At our Mukuvisi facility, produce is milled, sorted, cleaned and graded.

04

Pack

Sealed for your shelf

Every product is packed and labelled for retail and wholesale customers.

05

Table

Served at home

Good food at a fair price, on family tables across Zimbabwe and beyond.

Our core range

Staples your kitchen can count on.

See all 10 products

Rice

White Rice

2kg · 5kg

Maize Meal

Super Refined Maize Meal

10kg

Maize Meal

Roller Meal

10kg

Pantry Staples

Sugar Beans

500g · 1kg

Pantry Staples

Iodised Salt

1kg

Snacks

Popcorn

500g · 1kg

New favourite

Snack smarter with every pop.

Golden wholegrain kernels that pop big, fluffy and full of crunch. Movie night just got an upgrade.

Meet our popcorn

Value Max popcorn pack on a pile of golden kernels

Why choose us

Built on four simple promises.

These aren't slogans on a wall. They decide how we source, how we process and how we treat every customer.

01 / 04

Quality

Every batch is cleaned, graded and checked before it is sealed, so the bag you open tastes the way it should.

02 / 04

Integrity

Honest weights, honest labels and honest dealings with the farmers, partners and families we serve.

03 / 04

Customer-Centricity

From the corner shop to the family kitchen, we build our range around what Zimbabwean homes actually cook.

04 / 04

Innovation

Better processing, smarter packaging and new products that add more value to every meal.

A family sharing a meal together at the dinner table

Adding value to every meal.

Good food brings people together. We make sure what's on the table is worth gathering around.

Partner with us

Stock the staples Zimbabwe trusts.

Retailers, wholesalers, caterers and distributors — get reliable supply, consistent quality and pricing that keeps your shelves moving.

Request a price list Become a distributor

Taste the quality, love the value.